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About Us

THE COMPANY

Go organic and natural with Conscious Food. On offer is an assortment of over a hundred products, ranging from ancient Indian grains to new age superfoods. Choose from a curated range of cereals, flours and grains, natural sugars, power packed snacks, seeds, nuts and cold-pressed oils to complement your wellness lifestyle. Being food forward, we are always on the lookout for new ingredients to make your culinary journey more varied, satisfying and enjoyable. In maintaining an eco-friendly supply chain, we only source responsibly grown produce, promote indigenous varieties and follow sustainable practices wherever possible. In essence, we believe in doing well by doing good.

Our Mission
  • To promote organic (chemical-free) and natural (whole, unrefined, unadulterated) foods in order to keep the earth and her people healthy.
  • Encourage small farmers and organic farming.
  • Provide employment with dignity.
  • Support women’s participation in the workforce.

Our organic food store is recognized by ECOCERT (an international inspection and certification body for organic, fair trade and good agricultural practices) as an officially certified trading house. Additionally, our workshop is certified by Hazard Analysis Critical Control Point (HACCP).

Since 1990

Conscious Food was started by Kavita Mukhi, pioneer of the organic food movement in India. KMS (Titoo) Ahluwalia – an early and passionate advocate acquired the company in 2004 to further expand its reach. Initially catering to a very small group of believers from a small store on Malabar Hill, Mumbai, the company today is the trusted brand for organic food online and across India.

THE COMPANY

Go organic and natural with Conscious Food. On offer is an assortment of over a hundred products, ranging from ancient Indian grains to new age superfoods. Choose from a curated range of cereals, flours and grains, natural sugars, power packed snacks, seeds, nuts and cold-pressed oils to complement your wellness lifestyle. Being food forward, we are always on the lookout for new ingredients to make your culinary journey more varied, satisfying and enjoyable. In maintaining an eco-friendly supply chain, we only source responsibly grown produce, promote indigenous varieties and follow sustainable practices wherever possible. In essence, we believe in doing well by doing good.

Our Mission
  • To promote organic (chemical-free) and natural (whole, unrefined, unadulterated) foods in order to keep the earth and her people healthy.
  • Encourage small farmers and organic farming.
  • Provide employment with dignity.
  • Support women’s participation in the workforce.

Our organic food store is recognized by ECOCERT (an international inspection and certification body for organic, fair trade and good agricultural practices) as an officially certified trading house. Additionally, our workshop is certified by Hazard Analysis Critical Control Point (HACCP).

Since 1990

Conscious Food was started by Kavita Mukhi, pioneer of the organic food movement in India. KMS (Titoo) Ahluwalia – an early and passionate advocate acquired the company in 2004 to further expand its reach. Initially catering to a very small group of believers from a small store on Malabar Hill, Mumbai, the company today is the trusted brand for organic food online and across India.

OUR STANDARDS

Our philosophy is to work to a standard, not to a price. We buy produce from agriculturists who employ organic methods of farming. Their cultivation, harvesting and storage processes are carefully audited by certifying agencies, which have been accredited by The Agricultural and Processed Food Products Export Development Authority (APEDA). Our raw ingredients are derived from farms across the country, depending on the region best suited to grow them.
While all our products are natural, minimally processed and free from artificial ingredients, only those products that are certified organic are labelled so. In line with our objective of helping small farmers and NGOs, we source products from:

  • Certified organic farmers who have NPOP/EU/NOP certification.
  • PGS (Decentralized Organic Farming Certification System) certified farmers supported by the National Centre for Organic Farming (NCOF), Government of India.
  • Organic by Trust farmers, specifically tribal farmers, who grow organically but are not certified because they are too poor to afford certification.

Once the produce reaches our warehouses, special care is taken to ensure that it is stored hygienically in optimum conditions. The whole spices are iron pounded to ensure low heat grinding, allowing the natural oils and flavours to remain intact. Similarly, oils are stored in stainless steel containers and then packed in glass bottles, ensuring that no liquid is ever in contact with plastic. Our philosophy of maintaining the highest standards extends to the safe packaging of our foods. Before packing, every product is thoroughly cleaned and inspected.
Conscious Food is certified by ECOCERT, operates a HAACP certified workshop and maintains stringent quality control measures.

WHY ORGANIC

Our company offers a long list of organic foods in India that are grown locally. ‘Organic food’ is food that has been produced without the use of artificial chemicals like pesticides, fertilizers and growth hormones. These additives are harmful not only to our bodies but also to the planet.
Some benefits of organic food are:

  • Higher nutritive value
  • Organic food being natural, whole and unrefined, retains more nutrients than conventionally produced food.
  • Free from chemical additives
  • Not only is it free from the harmful effects of chemical pesticides and preservatives, it is also free from genetically modified organisms.
  • Sustainable
  • Organic farming is a proactive and preemptive approach to prevent the negative effects of agricultural interventions on the agro-ecosystem. It uses natural fertilizers and practices like crop rotation, intercropping and natural fertilizers, thereby improving soil structure.
  • Helps prevent pollution and climate change
  • Organic agriculture uses lesser energy and avoids water pollution by toxic fertilisers and pesticides. Besides this, it also mitigates the greenhouse effect through its ability to sequester carbon in the soil. Many management practices used by organic agriculture increase the return of carbon to the soil, raising productivity and favouring carbon storage.
  • Promotes Biodiversity
  • Organic farming promotes animal welfare and biodiversity by using crop rotation and avoiding the use of genetically modified organisms. The lack of pesticide use helps attract new or re-colonizing species to the organic area and organisms beneficial to the organic system, such as pollinators and pest predators.

WHY ORGANIC

Our company offers a long list of organic foods in India that are grown locally. ‘Organic food’ is food that has been produced without the use of artificial chemicals like pesticides, fertilizers and growth hormones. These additives are harmful not only to our bodies but also to the planet.
Some benefits of organic food are:

  • Higher nutritive value
  • Organic food being natural, whole and unrefined, retains more nutrients than conventionally produced food.
  • Free from chemical additives
  • Not only is it free from the harmful effects of chemical pesticides and preservatives, it is also free from genetically modified organisms.
  • Sustainable
  • Organic farming is a proactive and preemptive approach to prevent the negative effects of agricultural interventions on the agro-ecosystem. It uses natural fertilizers and practices like crop rotation, intercropping and natural fertilizers, thereby improving soil structure.
  • Helps prevent pollution and climate change
  • Organic agriculture uses lesser energy and avoids water pollution by toxic fertilisers and pesticides. Besides this, it also mitigates the greenhouse effect through its ability to sequester carbon in the soil. Many management practices used by organic agriculture increase the return of carbon to the soil, raising productivity and favouring carbon storage.
  • Promotes Biodiversity
  • Organic farming promotes animal welfare and biodiversity by using crop rotation and avoiding the use of genetically modified organisms. The lack of pesticide use helps attract new or re-colonizing species to the organic area and organisms beneficial to the organic system, such as pollinators and pest predators.